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HUICHOL LOVE jewelry is hand beaded by the Huichol people in the Sierra Madre Mountains of Mexico and finished in our studios in Austin, Texas and Sayulita, Mexico.

The Huichol are considered to be one of the last surviving pre-Columbian cultures in the world and, like many indigenous peoples around the globe that are facing modernity, their vibrant culture is in danger of vanishing.

The creation of HUICHOL LOVE jewelry helps provide opportunities for Huichol people to remain in their homeland while utilizing their traditional skills to sustain themselves.